O Brasil fez história no Cannes Lions 2025 ao conquistar sua melhor performance no festival. Foram 107 troféus premiados, incluindo 6 Grand Prix, um raro Titanium Lion, além de 18 Ouros, 35 Pratas e 47 Bronzes. Esse resultado supera o recorde anterior de 2013, consolidando a criatividade brasileira como referência mundial.
Nesta postagem, reunimos vídeos oficiais dos principais cases que marcaram essa jornada de sucesso, para você assistir, se inspirar e compartilhar:
Plastic Blood (Oka Biotech) | DM9
- 🦁🥇 Brand Experience & Activation
- 🦁🥇 Design
- 🦁🥇 Print & Publishing
- 🦁🥈 Brand Experience & Activation
- 🦁🥈 Design
- 🦁🥈 Industry Craft
- 🦁🥉 Direct
- 🦁🥉 Outdoor
One Second Ads (Budweiser) | Africa Creative DDB
- 🦁🏆 Audio & Radio
- 🦁🥇 Audio & Radio
- 🦁🥈 Direct
- 🦁🥈 Social & Creator
- 🦁🥉 Media
- 🦁🥉 Social & Creator
Call Of Discounts (Mercado Livre) | GUT
- 🦁🏆 Entertainment Lions for Gaming
- 🦁🥈 Social & Creator
Nigrum Corpus (IDOMED) | Artplan
- 🦁🏆 Industry Craft
- 🦁🥇 Health & Wellness
- 🦁🥇 Design
- 🦁🥉 Health & Wellness
The Amazon Greenventory (Natura) | Africa Creative DDB
- 🦁🏆 Sustainable Dev. Goals
- 🦁🥈 Creative Data
Pedigree Caramelo (Pedigree) | AlmapBBDO
- 🦁🪙 Titanium
- 🦁🥇 Creative Strategy
- 🦁🥈 Direct
- 🦁🥉 Social & Creator
Real Beauty Redefined for the AI Era (Dove) | Droga5 São Paulo
- 🦁🏆 Media
Efficient Way To Pay (Consul) | DM9
- 🦁🏆 Creative Data
- 🦁🥉 Creative Commerce
Coupon Rain (Mercado Livre) | GUT
- 🦁🥇 Direct
- 🦁🥇 Media
- 🦁🥈 Creative Commerce
- 🦁🥉 Brand Experience & Activation
- 🦁🥉 Direct
- 🦁🥉 Print & Publishing
Prize On The Bone (KFC) | DM9
- 🦁🥇 Direct
- 🦁🥈 Creative Commerce
- 🦁🥈 Direct
- 🦁🥉 Brand Experience & Activation
Recipe For Growth (iFood) | DM9
- 🦁🥇 Creative Commerce
- 🦁🥈 Creative B2B
- 🦁🥉 Creative Business Transformation
- 🦁🥉 Creative Data
Sun Reserve (Corona) | Grey, São Paulo
- 🦁🥇 PR
- 🦁🥈 Outdoor
Resale (Budweiser) | Africa Creative DDB
- 🦁🥇 Social & Creator
- 🦁🥈 Direct
Retro Influencers (Skol) | GUT, São Paulo
- 🦁🥇 Media
- 🦁🥈 Social & Creator
Streaming Bars (Heineken) | LePub, São Paulo
- 🦁🥇 Media
Research My Body (Grupo Boticário) | GUT, São Paulo
- 🦁🥇 Sustainable Dev. Goals
The Shakespeare Bic (BIC) | VML São Paulo
- 🦁🥈 Design
- 🦁🥈 Print & Publishing
- 🦁🥉 Industry Craft
Trash Talk Codes (Brahma) | Africa Creative DDB
- 🦁🥇 Social & Creator
- 🦁🥉 Creative Commerce
Followers Store (New Balance) | LePub, São Paulo
- 🦁🥈 Direct
- 🦁🥉 Brand Experience & Activation
- 🦁🥉 Outdoor
Dirty Mouth Sponsorship (CIF) | Droga5, São Paulo
- 🦁🥈 Media
- 🦁🥉 PR
Gold = Death (Urihi Yanomami) | DM9
- 🦁🥈 Print & Publishing
- 🦁🥉 Outdoor
Ads Cover Rents (Brahma) | Africa Creative DDB
- 🦁🥇 Brand Experience & Activation
Thanks For Coke-Creating (Coca-Cola) | VML SP e Nova York
- 🦁🥉 Brand Experience & Activation
- 🦁🥈 Media
Throwback Deals (Samsung) | MRM
- 🦁🥈 Creative Effectiveness
Handshake Hunt (Mercado Livre) | GUT São Paulo
- 🦁🥈 Creative Effectiveness
The Princess & The Crown (Seda) | Droga5, São Paulo
- 🦁🥈 Creative Strategy
Makeup Payment (Mastercard) | MRM
- 🦁🥈 Creative Commerce
Dungeons & Dragons: The Lost Episode (Hasbro) | Ogilvy, São Paulo
- 🦁🥇 Entertainment
The Missing PortAIts (Piracanjuba) | Ampfy
- 🦁🥉 Creative Data
Jovem MK – Meu Karma (Kondzilla) | Africa Creative
- 🦁🥉 Music
SOS Bees (ABInbev) | Africa Creative
- 🦁🥈 Creative Strategy
Ad-Free Movies (Budweiser) | Africa Creative
- 🦁🥉 Media
Guarded Bus Stop (Eletromidia) | AlmapBBDO
- 🦁🥉 Creative Strategy
Bar Dating (Heineken) | LEPUB, São Paulo
- 🦁🥉 Creative Commerce
Speed Coupons (Mercado Livre) | GUT
- 🦁🥈 Media
- 🦁🥈 Outdoor
Re-Commerce Atacama (Vtex) | Artplan
- 🦁🥉 Media
- 🦁🥉 Direct
Parabéns a todas as agências, marcas e criativos envolvidos. O Brasil reafirma seu protagonismo na indústria criativa mundial!
